About the Journal
The NextGen Journal of Commerce and Business (NJCB) is a peer-reviewed, open-access international journal dedicated to advancing research and knowledge in commerce, business management, economics, finance, marketing, entrepreneurship, and international trade. NJCB provides a global platform for researchers, academicians, and practitioners to publish original research articles, review papers, case studies, and short communications, promoting innovative, evidence-based, and high-impact contributions in the field of commerce and business.
The journal covers both theoretical and applied research, focusing on business strategy, organizational behavior, corporate governance, financial management, market trends, and entrepreneurship development. NJCB aims to bridge academic research with practical business applications, fostering insights that help inform business decisions, policy-making, and sustainable economic development.
Scope and Focus Areas:
- Business Management & Administration
- Economics & Financial Studies
- Marketing, Advertising & Consumer Behavior
- International Business & Trade
- Entrepreneurship & Innovation
- Corporate Governance & Organizational Behavior
- Accounting, Auditing & Financial Reporting
- Business Ethics & Social Responsibility
- E-Commerce, Digital Business & Technology Management
- Applied Business Research & Case Studies
Language Scope:
NJCB publishes research primarily in English, while also accepting studies in Urdu, Arabic, and other widely spoken languages relevant to regional and international business contexts, ensuring global participation and accessibility.
Journal Features:
- Rigorous Peer Review: Ensures high-quality, credible, and reproducible research
- Open Access: Articles freely accessible worldwide to promote global knowledge dissemination
- Interdisciplinary Approach: Encourages submissions across multiple commerce and business domains
- Global Editorial Board: International experts from Asia, Europe, North America, Africa, and the Middle East
- Indexing & Discoverability: Optimized for search engines and academic databases
- Ethical Standards: Adheres to strict research ethics, plagiarism prevention, and publication integrity
Mission:
The mission of NJCB is to advance the understanding of commerce and business practices, support high-quality research, and foster collaboration among scholars and practitioners worldwide, contributing to business innovation, policy-making, and sustainable economic development.
Keywords:
Commerce, Business, Economics, Finance, Marketing, Entrepreneurship, International Trade, Corporate Governance, Organizational Behavior, Accounting, E-Commerce, Business Ethics, Innovation, Applied Business Research, Strategy, Management
